Resources

Books, guides, and videos to help you on your customer data journey


All resources

-Leveling up Identity Resolution Learn the Essentials from a Data Scientis--Webinar-Event Promotion-Web-Resource-1200x630
Webinar
AnalyticsCustomer Data & AnalyticsCustomer Data Platform (CDP)Identity ManagementCustomer Engagement

Identity Resolution: Essentials from a Data Scientist

In this webinar, Twilio Segment’s Sr Data Scientist, Nathan Wang highlights how a deterministic approach for identity resolution, leveraging first-party data, enables 100% reliable profile unification.

-HIMSS Simulive--Webinar-Event Promotion-Web-Resource-1200x630
Webinar
Customer Data Platform (CDP)PersonalizationPrivacyAI

Modern Patient Engagement Strategies for 2024

In this HIMSS session, we covered the strategies leading healthcare organizations use to modernize their care journey and reduce overall costs by incorporating technologies, like AI.

Identity Resolution: The Solution to Customer Identity in a Cookieless World
Guide
Customer Data Platform (CDP)Identity ManagementCustomer Engagement

Identity Resolution: The Solution to Customer Identity in a Cookieless World

Discover best practices for identity resolution, along with insights into common pitfalls for data teams to avoid, while exploring customer use cases from Sanofi and Fender that showcase real-world applications.

Copy of -Event Name--Stacked-Webinar-Event Promotion-Web-Resource-1200x630
Webinar
Customer Data Platform (CDP)Customer Data & AnalyticsCustomer Engagement

CDPs and the Data Cloud: The Data Dream Team of 2024

In this webinar, we sit down with Snowflake to discuss the past, present, and future of how these two tools work together to enable a holistic view of customer interactions and behavior, driving more informed decision-making.

Demo Video-Crosssell-upsell-TS-EVENT-BM-SessionVideoPreview-1050x600 (1)
Webinar
PersonalizationCustomer Data Platform (CDP)Customer EngagementMarketing

See Twilio Segment’s CDP in Action: How to boost cross-sell and up-sell opportunities

Watch the demo to see how Segment’s CDP enables businesses to boost retention, improve customer loyalty, and grow customer lifetime value using complete, real-time profiles and predictive AI to anticipate customer needs and power personalized experiences.

Win in CX forrester
Webinar
PersonalizationCustomer Data Platform (CDP)

How to Win CX with Differentiated Data

Join experts from Twilio Segment and a guest speaker from Forrester as they share how to integrate your warehouse and tech stack to differentiate your CX strategies .


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