Resources

Books, guides, and videos to help you on your customer data journey


All resources

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Webinar
Customer Data Platform (CDP)Customer Data & AnalyticsCustomer Engagement

CDPs and the Data Cloud: The Data Dream Team of 2024

In this webinar, we sit down with Snowflake to discuss the past, present, and future of how these two tools work together to enable a holistic view of customer interactions and behavior, driving more informed decision-making.

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Webinar
PersonalizationCustomer Data Platform (CDP)Customer EngagementMarketing

See Twilio Segment’s CDP in Action: How to boost cross-sell and up-sell opportunities

Watch the demo to see how Segment’s CDP enables businesses to boost retention, improve customer loyalty, and grow customer lifetime value using complete, real-time profiles and predictive AI to anticipate customer needs and power personalized experiences.

Win in CX forrester
Webinar
PersonalizationCustomer Data Platform (CDP)

How to Win CX with Differentiated Data

Join experts from Twilio Segment and a guest speaker from Forrester as they share how to integrate your warehouse and tech stack to differentiate your CX strategies .

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Webinar
AICustomer Data Platform (CDP)Customer Data & AnalyticsCustomer EngagementMarketingPersonalization

Decoding the 2024 Customer Data Platform Report

In this webinar, Jim Young and Sean Spediacci covered the future trajectory of trusted customer data strategies in the AI-driven era. They will also provide a comprehensive overview of the trends, challenges, and opportunities revealed in our CDP Report.

Anjali Yakkundi
Webinar
Customer EngagementPersonalization

Navigating the 2024 Customer Engagement Stack

Join us for an insightful panel discussion where CX experts from Movable Ink and Mammoth Growth explore today's modern Customer Engagement Stack and the impact of AI on the ecosystem.

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Webinar
AICustomer Data Platform (CDP)PersonalizationMarketingCustomer Data & AnalyticsAdvertisingAnalytics

Optimize Your Ad Spend with Segment CDP + CustomerAI

In this interactive webinar, we demonstrate exactly how Segment’s CDP, coupled with Predictive and Generative AI, enables your business to optimize ad spend, and drive sustainable revenue.


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