Dreamdata

B2B Activation and Attribution

  • Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere.

  • Build precise audiences and activate them with direct syncs to ad platforms.

  • Trigger timely, targeted activity using AI-identified intent signals and notifications.

  • Feed reliable pipeline data back to platforms with one-click conversion syncs.

  • Instantly measure and analyze how your GTM efforts impact revenue.

  • Dreamdata is easy to implement and built to scale as your KPIs, team, and business grow - keeping your team and leadership aligned around a single clear view of what’s working.

Dreamdata connects all the data of all technologies in the B2B go-to-market tech stack, cleans it and integrates it. Dreamdata then uses this data to provide analytics, insights and automations with the goal of enabling a holistic and revenue-driven go-to-market.

Dreamdata works with your Segment tracking data from your site, apps, and product. This also includes replaying your Segment data for historical attribution.

Your Segment data is then joined with data from across your go-to-market ecosystem to create an end-to-end B2B customer journey map that enables Dreamdata’s account-based, multi-touch attribution modelling.

To gain access to this data we move existing stores of tracking, marketing, customer success and CRM data to our application. If there’s a digital touch of any activity, you can connect it to revenue. With Dreamdata’s insights, B2B marketing and sales align like never before. Every touch of every deal is disclosed. Meaning you will finally take control of all your revenue activities in one place.

Integrate Dreamdata with Segment

Segment makes it easy to set up Dreamdata.