Houseware

Instant alerts for go-to-market teams on top of Segment

  • Ease the hand off from Growth to Sales: Reduce the tension for your customers as their account is “passed-on” internally

  • Build and break to hit revenue targets: Measure the $ value of your segments, iterate on what works

  • Listen to the voice of reason with data: Instantly create a segment of accounts, help teams prioritize the most relevant stuff

Houseware

How Houseware works

Using Houseware with Segment makes implementation significantly easier. Houseware uses your existing Segment integration to sync both users and accounts level data into Houseware.

Simply log in to your Houseware account, and follow the instructions within our onboarding flow to get started. Once Segment is connected your customer data will immediately flow to Houseware and you will be able to start creating metrics and alerts. Note that Houseware will identify and consume your data based on the Identify, Track, and Group call.

Create nudges and actions at any point of the user journey.
Create nudges and actions at any point of the user journey.
Set up rules based on your Segment events and define your own audience.
Set up rules based on your Segment events and define your own audience.
Trigger the audience to engagement tools like Salesforce, Customer.io, Hubspot, etc.
Trigger the audience to engagement tools like Salesforce, Customer.io, Hubspot, etc.
Houseware

Get more out of Houseware with Segment

In just a few minutes you can have your Segment prospect and customer data flowing into Houseware and start arming your whole org with the signals they need to drive growth. Houseware works with all your Segment data, automatically extracting contact, account, and event information to create a 360-degree view of your customer with no SQL or code required.

Integrate Houseware with Segment

Segment makes it easy to set up Houseware.