AB Tasty

Experience optimization platform

  • Client side personalization and experimentation platform that helps you let your good ideas take flight

  • Simple to advanced testing: A/B test, multi-variation, multi-page, predictive and split

  • Advanced audience segmentation with pre-built segments and custom data

  • Easy to use for all levels of technical expertise

  • WYSIWYG editor to create variations within seconds

  • No-code widget library with +25 ready to use experiences

AB Tasty

AB Tasty is an intuitive experimentation & personalization solution. It allows you to modify sites using a visual editor, without writing any code, and without technical knowledge. You can then measure which versions of your pages produce the best results for your objectives (pageviews, registrations, purchases, etc.). To run a test simply install our tag on the different pages of your site. Once the tag has been added, you don’t have to worry about it anymore, because the same tag allows you to run all your future tests.

WYSIWYG editor to create variations within seconds
WYSIWYG editor to create variations within seconds
No-code widget library with +25 ready to use experiences
No-code widget library with +25 ready to use experiences
Advanced audience segmentation with pre-built segments and custom data
Advanced audience segmentation with pre-built segments and custom data
AB Tasty

By combining Segment and AB Tasty, marketers can leverage the customer data they’ve collected to optimize digital experiences through experimentation and personalization. They can bring their ideas to life: test, target, analyze and activate. By selecting AB Tasty as a Destination in Segment, brands can select traits from Segment directly in AB Tasty’s targeting interface, combine them with other targeting criteria and turn them into audiences for relevant experiences that convert.

Integrate AB Tasty with Segment

Segment makes it easy to set up AB Tasty.