Actable Predictive

How Actable Predictive Works

The Actable Predictive Suite is unique because it addresses a range of needs for many companies who require:

• Powerful Predictive Ability: Build on First Party Data (and Cookie-Free)

  • Fighting for market-share is challenging in a crowded marketplace. Actable’s models are built on our clients’ first party and zero-party customer data – the most predictive data a client has.

  • Each model is tuned for an individual client’s data and continuously retrained based on new findings.

• Omni-Channel Recommendations Not Tied to a Single Tool

  • Actable’s predictive scores can be deployed to any channel, they are not tied to channel-specific toolsets and can interoperate across acquisition and lifecycle marketing activities (e.g. email, site-side experience, call-center, paid social, programmatic, etc.)

• Rapid Time To Value

  • Standard Implementations can be completed in under 2 weeks.

  • Model scores can port seamlessly into your cloud data warehouse, your Customer Data Platform, and Reverse ETL Tools for ongoing activations.

• Transparency about How the Models Are Performing

  • Insights about key values for the model are available as raw data and via a user-friendly dashboard.

  • Reporting about the accuracy of model scores is available even without using the models in marketing activations.

• Privacy-Compliant Solution

  • Actable does not store or replicate sensitive client data in any way.

  • PII is not used in the creation of the model scores.