Segment's integration with Google Ads Conversions enables you to upload offline conversions and conversion adjustments to Google Ads in a privacy safe way. With this server-side destination, you can upload conversions to the Google Ads API and tie them to a user’s online click or phone call. In addition, you can improve the accuracy of your conversion measurement by sending conversion enhancements, restatements, and retractions.
Implementing Google Ads Conversions campaign measurement as a Segment destination simplifies the implementation dramatically. Segment CDP was built from the ground up to collect event data, so on the front end, specifying conversion events is easy. Similarly, our engineering team did the work of integrating with the Google API, so enabling it is a snap.