Intercom
The Engagement OS
Intercom connects sales, marketing and support to deliver more powerful customer communications that reach audiences where they are — continuously and at enterprise scale.
Provide high-quality, personalized help at any scale by layering human, self-serve, and proactive support.
Onboard, activate, and re-engage customers with targeted outbound messages, product tours, and email campaigns.
Convert more website visitors into customers with targeted messages, bots, and real-time chat.
More than 25,000 global organizations, including Atlassian, Amazon and Lyft Business, rely on Intercom to deliver unparalleled user experiences at any scale.
How Intercom works
Intercom is a client-side integration which needs to be inserted into your site or apps as a JavaScript snippet, or as SDKs for iOS and Android. To send customer data and events into Intercom directly, you’ll need to implement event tracking alongside duplicate tracking for advertising pixels, email marketing tools, analytics tools, attribution tools and others. Getting your user data out of Intercom and into a data warehouse requires building a batched ETL system for pulling data from Intercom’s APIs, transforming the data and loading it into a warehouse.
Get more out of Intercom with Segment
Intercom is both an integration and a cloud source for Segment. As an integration, your customer data in Segment can be piped directly into Intercom so that you can begin messaging customers based on their behavior. For example, you may want to message customers that saw a new feature but haven’t actually used it yet.
As a cloud source, Segment pulls all your Intercom data into your data warehouse alongside your customer event data. This means you’ll be able to analyze your Intercom contacts, companies and conversations in SQL. You’ll also be able to join your Intercom data with the Segment event data you’re already sending into your warehouse, so you can do things like analyze the impact of an Intercom in-app messaging campaign impact on product adoption using your favorite business intelligence and SQL querying tools.
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Integrate Intercom with Segment
Segment makes it easy to set up Intercom.