Movable Ink (Actions)
Send events from Segment to Movable Ink
Movable Ink automatically transforms data into personalized content for email and mobile marketing.
Automated Creative at Scale - Generate unlimited personalized content variations. Create layered composite images, rendered at open time.
Real-Time Data Activation - Transform multiple data elements within one creative. Easily set-up waterfall decisioning logic to result in optimal content.
Cross-Channel Personalization - Reuse evergreen content across channels and campaigns. Make content changes quickly, without developers or version control.
How Movable Ink works
Movable Ink Studio lets marketers tap into any data and creative sources to generate personalized content at scale at the moment it renders. Stories, Movable Ink's behavioral marketing solution, activates behavioral data, ensuring that creative is relevant to each customer based on their engagement across a brand's site and mobile app.
Movable Ink’s no-code editor lets marketers easily create compelling and dynamic experiences by layering additional creative and data sources with business logic. Marketers add a Movable Ink creative tag (HTML snippet) into their email or marketing templates and deploy these messages through their Email Service Provider or Mobile Service Provider.
Get more out of Movable Ink with Segment
This integration enables marketers to send behavioral events from Segment to Movable Ink. Event data from Segment is streamed via webhook to Movable Ink's Customer Data API. This event data is then associated with known user profiles within Movable Ink. Marketers can then leverage Movable Ink’s targeting rules, out of the box and custom applications to power highly personalized, behavioral use cases.