Pardot by Salesforce

B2B marketing automation

  • Automates marketing campaigns by providing dynamic email creation platform and tracks form fillout, pageviews, downloads, and social interactions

  • Scores and segments leads so marketers can deploy dynamic content directly to “high-quality” leads

  • Deploys landing pages, enables social posting, tracks prospects, and integrates with Google AdWords to track ROI, revenue, and keyword performance

Pardot by Salesforce

How Pardot works

The marketing automation features of Pardot rely on two main data sources. The first is Salesforce activity, so you can coordinate emails to customers and prospects with ongoing sales activity. The second data source is the actions leads take, or don’t take, on your website. This website activity is collected by a Javascript library that will need to be installed on your site. You’ll also need to fire relevant event data when people take important actions on your site. A third data source that becomes important for businesses that collect leads offline or in various systems is the ability to load leads and details about those leads into Pardot via API. That functionality takes quite a bit more work to plan the right data to track, learn the Pardot API, and load the data on a regular basis.

Organizes marketing calendar and active prospects so teams can identify and target messages to “high priority” leads
Organizes marketing calendar and active prospects so teams can identify and target messages to “high priority” leads
Supports “progressive profiling” so teams can collect detailed user data
Supports “progressive profiling” so teams can collect detailed user data
Pardot by Salesforce

Get more out of Pardot with Segment

When you use the Pardot integration via Segment your customer data gets passed through to Pardot with minimal configuration needed. Data is sent to version 5 of the Pardot API to create and update prospects in your Pardot account.

Integrate Pardot by Salesforce with Segment

Segment makes it easy to set up Pardot by Salesforce.