Pardot by Salesforce
B2B marketing automation
Automates marketing campaigns by providing dynamic email creation platform and tracks form fillout, pageviews, downloads, and social interactions
Scores and segments leads so marketers can deploy dynamic content directly to “high-quality” leads
Deploys landing pages, enables social posting, tracks prospects, and integrates with Google AdWords to track ROI, revenue, and keyword performance
How Pardot works
The marketing automation features of Pardot rely on two main data sources. The first is Salesforce activity, so you can coordinate emails to customers and prospects with ongoing sales activity. The second data source is the actions leads take, or don’t take, on your website. This website activity is collected by a Javascript library that will need to be installed on your site. You’ll also need to fire relevant event data when people take important actions on your site. A third data source that becomes important for businesses that collect leads offline or in various systems is the ability to load leads and details about those leads into Pardot via API. That functionality takes quite a bit more work to plan the right data to track, learn the Pardot API, and load the data on a regular basis.
Get more out of Pardot with Segment
When you use the Pardot integration via Segment your customer data gets passed through to Pardot with minimal configuration needed. Data is sent to version 5 of the Pardot API to create and update prospects in your Pardot account.
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