Pardot by Salesforce
B2B marketing automation
Automates marketing campaigns by providing dynamic email creation platform and tracks form fillout, pageviews, downloads, and social interactions
Scores and segments leads so marketers can deploy dynamic content directly to “high-quality” leads
Deploys landing pages, enables social posting, tracks prospects, and integrates with Google AdWords to track ROI, revenue, and keyword performance
How Pardot works
Get more out of Pardot with Segment
When you use the Pardot integration via Segment your customer data gets passed through to Pardot with minimal configuration needed. Data is sent to version 5 of the Pardot API to create and update prospects in your Pardot account.