Salesforce Marketing Cloud
Automates re-engagement and onboarding messages based on custom touchpoints and sales cycles
Triggers promotional and transactional messages based on custom mobile or desktop workflows
Enables SMS, push, and group messaging, so marketers can deploy fraud alerts and location-based offers based on real-time behavior
Identifies social trends and enables marketers to schedule and publish social media posts across accounts
Runs lead generation campaigns across Facebook, Instagram, and Mobile Publishers
How Salesforce Marketing Cloud works
Salesforce Marketing Cloud uses customer data to build journeys for visitors and customers, so you can customize the experience your visitors have depending on who they are and what they’ve done on your site. The platform is powerful and flexible, but as such can require a lot of work to get up and running. If you don’t have the necessary expertise, you’ll need to purchase an implementation package from Salesforce, or hire an implementation expert. In all cases there is work that will need to be done by your developers, since getting important data into Salesforce Marketing Cloud requires you to collect the data directly via your application code and then forward it to various APIs.
Get more out of Salesforce Marketing Cloud with Segment
When you use Salesforce Marketing Cloud with Segment you don’t need to collect data yourself or hook into APIs. The customer data you’re already collecting with Segment, who your visitors are and what they’re doing on your site, gets formatted to fit Salesforce Marketing Cloud’s requirements and sent to their receiving endpoint. To enable precisely-mapped forwarding of events, Segment has an event mapping page in your Salesforce Marketing Cloud integration settings. This enables you to manage mappings without changing the underlying code.