Google AdWords Remarketing Lists (Customer Match)

Advertising retargeting

  1. Drives user acquisition from Google properties

  2. Streamline conversion, tracking, and remarketing, so marketers can manage ads from one platform

  3. Support audience uploads that can be used to target and exclude customers

  4. Target ads to lookalike audiences based on uploaded audiences

Google AdWords Remarketing Lists (Customer Match)

How Google AdWords Remarketing Lists (Customer Match) Works

The Google Adwords Remarketing Lists (Customer Match) Destination can send audiences (lists of users) created in Personas to Google Adwords Audience Lists as a Customer List type. These audience lists can be used serve content on Google Search, YouTube, and Gmail.

The Segment-Google AdWords Remarketing Lists (Customer Match) integration can receive data from the following sources:

  • Website

  • Server

  • Mobile

Google AdWords Remarketing Lists (Customer Match)

Get more out of Google AdWords Remarketing Lists (Customer Match) with Segment

The Google Adwords Remarketing Lists (Customer Match) Destination can send audiences (lists of users) created in Personas to Google Adwords Audience Lists as a Customer List type. As users move in and out of the audience, Segment automatically updates the list in Google every 6 hours. This allows you to run advertising campaigns without having manually update the list of users to target in Adwords campaigns.

Integrate Google AdWords Remarketing Lists (Customer Match) with Segment

Segment makes it easy to set up Google AdWords Remarketing Lists (Customer Match).