Google Ads Remarketing Lists
Drives user acquisition from Google properties
Streamline conversion, tracking, and remarketing, so marketers can manage ads from one platform
Support audience uploads that can be used to target and exclude customers
Target ads to lookalike audiences based on uploaded audiences
How Segment's Google Ads Remarketing Lists Destination Works
The Google Ads Remarketing Lists Destination can send audiences (lists of users) created in Personas to Google Ads as a Customer List type. These audience lists can be used serve content on Google Search, YouTube, and Gmail.
As users move in and out of the audience, Segment automatically updates the list in Google every hour. This allows you to run advertising campaigns without having manually update the list of users to target in Google Ads campaigns.