SEO and competitive analysis
Offers keyword ideas that are highly relevant to your site, your target audience, and the topics you want to rank for
Compares the SEO keywords of up to competitor 10 sites to see where you stand against your competition and uncover keywords it gets traffic for
Runs an SEO technical audit to uncover any problems preventing you from receiving more search traffic and gives tips to fix any action items
Gets website traffic statistics and performance metrics for competitor sites, then benchmarks and tracks your performance relative to your peers
How Alexa works
Install Alexa by adding a script to all pages of your site. No custom coding is required to use its core features. Once installed, it will crawl your site to make sure traffic sources, visitor information, and pageviews are being collected accurately, excluding all bots. The tool started as a simple way to share certified traffic numbers with stakeholders and partners. Now they offer advanced competitive research and SEO capabilities.
Get more out of Alexa with Segment