Correlated

Correlated is an end-to-end PQL platform that allows revenue teams to identify, follow-up with, and automate their PQL strategies.

  • Centralizes usage and customer data across third-party applications, CRMs, and data warehouses to provide visibility into all Accounts and Users

  • Discovers PQLs using machine learning to discover the leads most likely to convert

  • Offers a drop-down interface to define dynamic cohorts that can power automated Playbooks

  • Measures conversion rates across Playbooks and PQLs to support iterative testing and experimentation

Correlated

Correlated offers an easy-to-use interface for revenue teams to discover insights from important customer metrics that they can use to streamline and automate their GTM motions. The platform relies on third-party sources to generate important usage, customer, and business data. Segment is a powerful platform for collecting and exposing usage metrics, and usage metrics are key in identifying customers who are ready for upsell and expansion. Although Correlated can pull data from other sources, Segment remains a fast and effective way to quickly access usage metrics.

Explore a prioritized list of Accounts based on what they are doing in your product
Explore a prioritized list of Accounts based on what they are doing in your product
Easily build Playbooks to identify and act on accounts or users with strong product usage characteristics
Easily build Playbooks to identify and act on accounts or users with strong product usage characteristics
Track conversions of key Playbooks to compare and experiment over time
Track conversions of key Playbooks to compare and experiment over time
Correlated

You can start piping Segment events into Correlated in less than 5 minutes, as long as you have the right access permissions in both platforms. Segment events are automatically joined with available Salesforce and other meta data to provide context and meaning. Correlated also models event metrics into key metrics that are more understandable to revenue teams. By combining the power of the Correlated platform with the depth of Segment event data, your revenue teams can get a holistic view of how the accounts and users they care about are using your product.

Integrate Correlated with Segment

Segment makes it easy to set up Correlated.