The Actable Predictive Suite is a purpose-built application to help companies unlock the value of their 1st party customer data
Identify new users likely to convert
Mitigate churn among existing customers
Help create repeat purchases from existing customers
Provide relevant product recommendations.
How Actable Predictive Works
The Actable Predictive Suite is unique because it addresses a range of needs for many companies who require:
Powerful Predictive Ability: Build on First Party Data (and Cookie-Free)
Fighting for market-share is challenging in a crowded marketplace. Actable’s models are built on our clients’ first party and zero-party customer data – the most predictive data a client has.
Each model is tuned for an individual client’s data and continuously retrained based on new findings.
Omni-Channel Recommendations Not Tied to a Single Tool
Actable’s predictive scores can be deployed to any channel, they are not tied to channel-specific toolsets and can interoperate across acquisition and lifecycle marketing activities (e.g. email, site-side experience, call-center, paid social, programmatic, etc.)
Rapid Time To Value
Standard Implementations can be completed in under 2 weeks.
Model scores can port seamlessly into your cloud data warehouse, your Customer Data Platform, and Reverse ETL Tools for ongoing activations.
Transparency about How the Models Are Performing
Insights about key values for the model are available as raw data and via a user-friendly dashboard.
Reporting about the accuracy of model scores is available even without using the models in marketing activations.
Actable does not store or replicate sensitive client data in any way.
PII is not used in the creation of the model scores.
Get more out of Actable Predictive with Segment
We’re particularly excited about this integration for Twilio’s Segment product for a couple of reasons:
Segment is the leading CDP and data routing tool for sheer volume of integrations. With Segment, Actable’s predictive scores can be activated in hundreds of downstream channels including Google Ads, Meta, Amazon, dozens of ESPs and many, many more channels.
The Predictive Suite addresses a pain point for Segment customers who lack internal data science resources for marketing. Unlike some more decision-oriented CDPs, Segment does not have inherent machine learning capabilities. The Actable Predictive suite stands alone in the Segment Marketplace.
Segment is a consistent source of inbound events and data to the predictive suite, allowing for rapid onboardings and time to value.