Google Ads Conversions
Advertising measurement
Measure and optimize the performance of your Google Ads
Match users who convert to the ad programs they were served
Upload click and call conversions and adjustments to the Google Ads API
Segment's integration with Google Ads Conversions enables you to upload offline conversions and conversion adjustments to Google Ads in a privacy safe way. With this server-side destination, you can upload conversions to the Google Ads API and tie them to a user’s online click or phone call. In addition, you can improve the accuracy of your conversion measurement by sending conversion enhancements, restatements, and retractions.
Implementing Google Ads Conversions campaign measurement as a Segment destination simplifies the implementation dramatically. Segment CDP was built from the ground up to collect event data, so on the front end, specifying conversion events is easy. Similarly, our engineering team did the work of integrating with the Google API, so enabling it is a snap.
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Integrate Google Ads Conversions with Segment
Segment makes it easy to set up Google Ads Conversions.