How IQM works
IQM is an industry-specific programmatic media buying and audience intelligence platform. Our proprietary AI-powered patent-pending cookie-less user identity graph identifies and analyzes online and offline user journeys with high accuracy. Thousands of brands and marketing agencies plan their campaigns using our "audience insights" tool and run them on our platforms for their key use cases in political, B2B, Sensitive, Retail, Travel, Healthcare, and BFSI industries. Our platform helps them reach their targeted audience in real-time, locally and globally, across devices and channels like mobile, desktop, CTV/OTV, native, and audio. We provide detailed insights on their campaign and extend their programmatic audiences to email, social, search, SMS, and direct mail marketing.
Get more out of IQM with Segment
Use conversion source on the segment to pass your conversions to the IQM platform to create a retargeted Audience, track your campaign performance in Reports, and target the Audience in Campaigns.