Pushwoosh

Omni-Channel Customer Engagement Platform

Omni-Channel Messaging: Engage audiences seamlessly across push notifications, in-apps, emails, SMS, and WhatsApp, with enriched, personalized, and multilingual content.
Strategic Campaign Management: Execute comprehensive campaigns effortlessly, with intelligent audience segmentation, respect for user silent hours, and real-time conversion goal tracking.
Segmentation: Utilize powerful SDK or API to leverage user data, forming precise segments based on behavior and attributes to enhance communication relevance.
Customer Journey Builder: Easily craft, visualize, and optimize customer journeys with Pushwoosh's user-friendly and flexible builder, ensuring strategic and personalized interactions.
Automated Triggers & Tailored Actions: Employ automated campaigns and CTAs, meticulously tied to user behavior, enhancing engagement and reducing churn through timely, relevant responses.

How Pushwoosh Works

Pushwoosh offers a refined and effective approach to customer engagement, ensuring that your communications are not only dispatched but also meaningfully resonate with the audience, subsequently enhancing brand association and solidifying conversion rates, all while maintaining a distinguished and harmonious liaison between your messages and their recipients.

Create targeted campaigns based on user behavior data. Use Events data from Segment to build precise user segments in Pushwoosh based on specific user behavior. For example, Segment sends data about the SubscribedToOffers Event to Pushwoosh. You can build a user segment in Pushwoosh consisting of users who have subscribed to special offers

Then, you can create engaging customer journeys with promo messages and discounts for users who subscribed to your offers

Personalize messages based on user attributes from Segment. You can leverage user attributes obtained from Segment to modify the content of your push notifications, in-app messages, and emails. This will allow you to set up relevant and high-converting communications.
For example, Segment sends the searched_product attribute values to Pushwoosh. You can create a push preset offering a discount on the products from a category a user has previously searched for — Personalize messages based on user attributes from Segment. You can leverage user attributes obtained from Segment to modify the content of your push notifications, in-app messages, and emails. This will allow you to set up relevant and high-converting communications. For example, Segment sends the searched_product attribute values to Pushwoosh. You can create a push preset offering a discount on the products from a category a user has previously searched for

Get more out of Pushwoosh with Segment

The integration of Pushwoosh and Segment allows businesses to harness user data, enabling the creation and sending of personalized push notifications based on user interactions and behaviors. Utilizing Segment for data analytics, targeted and effective notification campaigns are crafted in Pushwoosh, enhancing user engagement and conversion. This synergy facilitates data-driven, tailored marketing initiatives for varied user segments.

Once the integration is set, Segment will send the following data to Pushwoosh:

User attributes: name, device, preferences, location, behavior, etc. Pushwoosh will save this data as Tags and their values for each user.

Events: each Segment Event will be transferred to Pushwoosh and saved as a Pushwoosh Event with the same name. Pushwoosh will also get information about which events each user has triggered.

Using Segment data, you can follow up on your audience with seamless communications in Pushwoosh. Below are two examples of leveraging the power of two platforms

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