Saleswings (Actions)
Tie your Segment data to leads, contacts, accounts and opportunities in Salesforce and other CRM. Generate valuable insights around the interests, intent and sales-readiness (lead and ABM scoring) for CRM, segmentation, and marketing attribution.
SalesWings provides Lead and Account insights for marketing operations and sales operations
Tie your Segment data to leads, contacts, accounts & opportunities in Salesforce.com
Identify level of interest in products, services, topics, user engagement and further signals
Holistic lead and ABM scoring, including multiple point based scoring categories / models and Predictive Lead Scoring
Surface Segment data and Lead and Account insights to sales reps (sales insights)
Report on marketing touch points data in Salesforce (marketing attribution dashboards)
How SalesWings Works
Quickly connect Segment.com data to SalesWings to generate key insights for leads, contacts, accounts and opportunities in Salesforce.com
Put your Segment data to work to optimize various aspects of sales and marketing operations.
Automate hand-off in Salesforce.com of the most sales-ready leads, contacts and accounts, to increase your deal close and conversion rates.
Grow deal sizes and customer life-time value by identifying all products and services your prospects and accounts are interested in, and surfacing them to sales reps inside Salesforce.com automatically.
Increase your ROI from marketing spend, by reporting on marketing touchpoints in the context of CRM outcomes (lead conversion rates, opportunity win rates etc) to prove value and do more of what works, and activate targeted audiences on ad channels.
Get more out SalesWings with Segment
Segment data and insights are often poorly available in Salesforce with limited flexibility on how to leverage it for lead and account management.
Data generally isn’t available in an ideal and accurate way for lead, contact, account and opportunity qualification.
A manual or basic integration to get data into Salesforce requires manual work and maintenance, and doesn’t allow for actionable insights for sales ops and reps to achieve maximum win rates and outcomes.
Similar integrations
Integrate Saleswings (Actions) with Segment
Segment makes it easy to set up Saleswings (Actions).