How TikTok Events API Works
Segment’s TikTok Events API integration allows you to send hashed and encrypted conversion events to TikTok, where they can be matched against the ads shown to platform users. This gives you a way to monitor and optimize the effectiveness of your ad campaigns without relying on third-party tracking cookies.
Data shared through the Events API is processed similarly to information shared through the TikTok pixel and TikTok SDK, so events data becomes visible in TikTok Events Manager. Advertisers can use this data to power solutions like dynamic showcase ads (DSA), custom targeting, campaign optimization, and attribution.
Get more out of TikTok Conversions with Segment
Clear mapping of data. Easily and granularly define the mapping between the data Segment receives from your sources and what it sends to TikTok.
Prebuilt mappings. Mappings for TikTok Standard Events, like
PlaceAnOrder, are prebuilt with the prescribed parameters, to get you started quickly, and able to be customized, for flexible integration.
Streamlined stability and security. Integrate and iterate without client-side limitations, like network connectivity or ad blocker issues.
Privacy-focused. Stay compliant with rapidly evolving requirements with automatic PII hashing and flexible controls that let you adapt what data you share.
Maximum event measurement. Capture more events with improved accuracy across different browsers, apps, and devices to get a unified view of your customer’s journey from page view to purchase.