Dynamic pricing made easy
Provides intelligent, real-time pricing recommendations for every potential customer.
Categorizes visitors into varying levels of price sensitivity—enabling you to implement a dynamic pricing strategy
Enriches visitors by processing the IP address and user agent and returning a score after considering more than a dozen contextual factors influencing the visitor’s ability to afford your goods and services
Show characteristics of your users in aggregate to help you better understand how price sensitivity varies amongst your key customer segments
Proven method for increasing average revenue from new customers by 30%+
How Modern Pricing works
Get more out of Modern Pricing with Segment
Integrating Modern Pricing via Segment is the simplest way to obtain a score for each of your visitors and then pass it onwards to all of your integrations. You just send Pageview calls from your server to Segment with the context fields “ip” and “user_agent”, and Modern Pricing returns Identify calls with the “modern_pricing_score” custom trait for each visitor. Each of your Segment-connected tools will then be able to easily receive the Modern Pricing score for each visitor, enabling even more personalized experiences and detailed analysis of your various customer segments.