Add Mouseflow to your website through Segment and reap the benefits of any customer data you are already taking advantage of across your stack.
Visualize every detail of your website visitors’ interaction by replaying their sessions, analyzing 6 types of automatically generated heatmaps, funnels and form analytics.
Benchmark your website performance against industry benchmarks, including our proprietary Friction Score, to create the best experience for your visitors.
Advanced filtering for more in-depth understanding and more accurate insights.
Enterprise-grade security, dedicated US and EU servers, GDPR, CCPA and LGDP compliance.
How Mouseflow works
Mouseflow is a leading behavior analytics tool used by more than 190,000 digital experience front-runners worldwide. It empowers marketing, product, UX, analytics, and CRO professionals to make confident decisions on website optimization, as well as power the growth of companies across multiple industries.
It allows the visualization of behavior otherwise invisible to traditional analytics, providing you with the indisputable evidence you need to optimize your website with certainty.
Get more out of Mouseflow with Segment
When you use Mouseflow through Segment, there’s no additional tagging needed. All you need to do is enable the integration and the script gets added to your site automatically. All the customer data you’re already sending to Segment gets passed through to Mouseflow immediately. That includes custom traits about your users, the events they trigger on your site, and even the properties of the events. For example, instead of only seeing that someone visited a page and clicked “upgrade”, you’ll be able to see a user’s identification and that they upgraded to the pro plan for $89. Using Segment’s integration with Mouseflow instead of installing it natively enables you to reap all the benefits of having extremely detailed customer journey data inside Mouseflow, but with none of the costs of implementing that data tracking yourself.