How Nielsen DCR works
Consumers engage with digital content across many platforms, so it's imperative that market participants have clear knowledge of their total content consumption. Nielsen's Digital Content Ratings provides that insight by including video and static content ratings for web pages and app sections.
Get more out of Nielsen DCR with Segment
Each method describes a distinct type of information about a customer. The Nielsen DCR integration supports the following Segment API methods: track, page/screen.