Pinterest Audiences

  • Drives user acquisition from the Pinterest platform 

  • Supports audience uploads that can be used to target and suppress customers

  • Create lookalike audiences based on uploaded audiences

Pinterest Audiences

How Pinterest Audiences works

Segment’s Pinterest Audiences integration is available for Personas customers only. In order to use Pinterest Audiences, Personas customers must connect the Pinterest Audiences destination to their selected Personas audience(s) from the Personas UI. Once connected, the Personas audience will appear in Pinterest’s Ads Manager for users to retarget, suppress, or create Lookalike Audiences. From there, Segment Personas will automatically update audiences in Pinterest as users enter and leave audiences.

Pinterest Audiences

Get more out of Pinterest Audiences with Segment

Segment’s Pinterest Audiences integration is available for Personas customers only. Request a demo to learn more.

Using Pinterest Audiences with Personas enables you to:

  • Streamline and automate workflows for audience creation and management

  • Improve advertising efficiency with real-time retargeting and suppression

  • Increase reach with optimized match rates from accurate, comprehensive customer profiles

  • Drive acquisition via Actalike Audiences based on high-quality Personas audiences

Personas offers an intuitive drag-and-drop interface to create Audiences that can sync directly to Pinterest Ads. Every time new customers are added to that audience, it will be automatically updated in Pinterest Ads. This ensures that your suppression and retargeting audiences stay fresh, and prevents you from having to manually update audiences in the Pinterest platform.

Integrate Pinterest Audiences with Segment

Segment makes it easy to set up Pinterest Audiences.