Video Analytics

  • Maximize subscriber retention and minimize churn by understanding video viewing trends

  • Gain visibility into video ad performance in real-time to optimize your ad strategy

  • View detailed reports into how video engagement affects your success metrics

  • Get automated service issue alerts to pinpoint which platform to investigate


How Youbora Works

Youbora is a video analytics service and Business Intelligence platform for online video services, offering descriptive and predictive insights in real-time for video content. Youbora collects data about your viewers as they interact with your videos and more detail about them through your other connected marketing channels.

Youbora requires a custom JavaScript code snippet to be installed on each webpage and conversion event you want to track. This code snippet is responsible for collecting details about each user and the actions they are taking with your video, and parameters need to be configured within the code according to the parameters for each of your conversion events.


Get More Out of Youbora with Segment

If you are already using Segment, getting started with Youbora becomes very simple and only requires you to configure settings within Segment. This is because your existing Segment implementation can be codelessly adapted to collect the data Youbora needs.

When you enable the Youbora integration in Segment, all the data in your identify and track methods that you’re already sending to Segment get mapped to video event data in the format Youbora expects. [See docs for the mappings in fully granular detail.] Simply enable Youbora in your Segment dashboard to automatically load Youbora’s JavaScript libraries onto your web pages. Since Segment loads the full Youbora library for you, it will offer you the full functionality of Youbora as if you had installed it manually but won’t require any additional engineering resources.

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Integrate Youbora with Segment

Segment makes it easy to set up Youbora.