Analytics Attribution Enrichment Marketing Automation

Dreamdata

B2B Revenue Attribution

Account-based, multi-touch attribution modelling. Dreamdata runs every recorded touch through customisable attribution models - across and between pipeline stages.
End-to-end B2B customer journey mapping. The Customer Journey Timeline gives you unprecedented insight into every touch of every customer journey; from anonymous visitor to paying customer.
Connects your ads and content to revenue and pipeline. Dreamdata enables you to identify your best-performing ads, channels and pages to understand the ROI of your paid and organic efforts.
Analytics on your revenue data. See which role each channel plays in revenue generation and when with Dreamdata’s Revenue Analytics.
Integrates with your go-to-market tech stack. Dreamdata is built for multi-tech stack businesses, offering integrations with marketing automation, ads, customer support tools.
Free access to all your data. Your data models on the data platform are always accessible in your data warehouse for you to connect your favourite BI tools, ML models and Reverse ETL tools.

How Dreamdata works

Dreamdata works with your Segment tracking data from your site, apps, and product. This also includes replaying your Segment data for historical attribution.

Your Segment data is then joined with data from across your go-to-market ecosystem to create an end-to-end B2B customer journey map that enables Dreamdata’s account-based, multi-touch attribution modelling.

To gain access to this data we move existing stores of tracking, marketing, customer success and CRM data to our application. If there’s a digital touch of any activity, you can do attribution to it.

With Dreamdata’s insights, B2B marketing and sales align like never before. Every touch of every deal is disclosed. Meaning you will finally take control of all your revenue activities in one place.

With Dreamdata you can attribute revenue back to your main lead channels. Scrap the channels that don’t work and scale the ones that do.

Dreamdata connects your ad spend to revenue. See how much pipeline and revenue your paid activities actually generate.

Drill down to see the effectiveness of your content and SEO efforts and drive up your content ROI.

Get more out of Dreamdata with Segment

The Segment integration provides a great way to collect tracking data from all your digital properties such as your website, product, and apps. When you use Segment with Dreamdata we stream tracking data directly to our application bypassing the need for a complex integration project.

To successfully leverage Segment with Dreamdata you should take care to implement at least page tracking, tracking of all events where users provide contact information, and client-side identify everywhere possible.

Additionally, Dreamdata connects, out-of-the-box, to all the data sources you already have connected through your Segment Sources. With just a few clicks you will gain unprecedented transparency into your B2B customer journeys.