The only marketing platform that knows your industry
A fully integrated Customer Data Platform for collection, unification, augmentation and segmentation
Marketing Automation Our real-time marketing automation platform allows you to run all aspects of your marketing strategy with ease, from the first welcome notification to complex multi-step programs across all channels. Design and create intelligent programs that take care of customer engagement so you can spend more time focusing on what you enjoy: strategy, content, and creative.
Personalization Treat your customers as individuals consistently across channels, devices & touchpoints
Scale personalization beyond human capacity with Artificial Intelligence
How Emarsys works
Emarsys is a fully integrated customer data platform which stores all your customer data. It keeps your customer data in one place by integrating your existing solutions to the CDP via a library of plugins, APIs, or other exchange methods. This data can be used for personalisation and segmentation. In the Emarsys marketing automation platform you can automate your marketing communication. With the available communication channels you can create a seamless omnichannel experience for your customers right down to the smallest detail.
Get more out of Emarsys with Segment
With Segment, all the customer data you’re collecting from your websites, mobile apps, or servers gets sent directly into Emarsys, utilizing your existing Segment implementation. That means you don’t need to write any custom code! The result is that you can start using Emarsys with vastly simplified setup effort.
In Emarsys you can easily map data from your segment.com data stream to data fields in the customer data platform. This will update your customer data in realtime. The Emarsys integration also allows to create rules based on a sequence of events coming from segment.com to start marketing automation programs.