Ad conversion, tracking, and remarketing
Streamlines conversion, tracking, and remarketing, so marketers can manage ads from one platform
Uses prospecting tool to target ads to lookalike audiences
Allows marketers to optimize cross-platform ads for custom conversions and see when users viewed content, searched for a product, interacted with their wishlist, or added payment info
How Facebook Pixel works
Get more out of Facebook Pixel with Segment
CompleteRegistration, based on your existing Segment events. Standard Segment user traits like birthday, city, gender, also get passed through to the Facebook Pixel.