Referral marketing and campaign optimization
Builds referral and influencer campaigns that enable your customers to refer friends to your brand through email and social media
Enables multivariate testing of creative, copy, and rewards for each campaign so marketers can select the top performing variation
Tracks and attributes referral activity including shares, clicks, and purchase events
Measures program and campaign performance across your conversion funnel in the Friendbuy platform and automates the reward fulfillment process
How Friendbuy Works
Get more out of Friendbuy with Segment
Friendbuy is also available as a Segment Source, which means that Segment can also ingest data from Friendbuy. Whenever a referral is shared, converted, or evaluated for a reward, Friendbuy will automatically let Segment know through real-time posts to our HTTP API. Segment can then forward those events along to other connected Destinations, including your data warehouse. This means you can join your referral data with all your other marketing event data to tell a more complete story of a user’s journey. You can see the documentation for the Friendbuy Source here.