Product analytics and messaging
Analyzes user behavior in your product so you can determine onboarding success, feature adoption and usability issues
Develops personalized, in-product messaging that guides users through your product experience and increases feature adoption
Builds real-time segments based on product adoption, demographics and company data
How Gainsight PX Works
In order to use Gainsight PX on your website, you’ll need to manually add tags to your website and webapp on every page that you want to track user behavior. You’ll need to create a plan that includes all the events and user traits that you want to collect, decide which libraries you need to collect that data from, and get the tags installed correctly. In order to identify users, you will need help from a developer on your team familiar with the authentication areas of your application. Once a user authenticates, you will need to issue a call to the SDK, which will establish a link between the user and the Gainsight PX platform.
Many of the marketing features available via Gainsight PX are configured in its app and don’t require much code after the initial implementation. However, making sure that you’re collecting the right information and identifying users will be critical to effectively using the personalization and segmentation features Gainsight PX offers. Companies looking to install Gainsight PX natively will need to involve an engineer or web developer to ensure that they’re correctly adding tags and identifying users.
Get more out of Gainsight PX with Segment
Setting up Gainsight PX via Segment is simple. After supplying Segment with the API key, there’s no need to manually add the Gainsight PX tag to your website or webapp; it will be loaded automatically by Segment. When installing Gainsight PX with Segment, you’ll save time by not needing to duplicate tagging that’s already been implemented and not needing to become familiar with the the Gainsight PX API. Gainsight PX supports the identify and group methods via Segment and, because Gainsight PX automatically pulls in all page and click events, there’s no additional Segment calls that need to be made, which Gainsight PX uses to develop their customer cohorts. Segment handles all of the data collection and transformation steps that Gainsight PX requires.