Google Ads (Gtag)

Segment makes it easy to set up Google Ads (Gtag).

  • Advertise on Google and put your message in front of potential customers right when they're searching for what you have to offer

Google Ads (Gtag)

How Google Ads (Gtag) Works

The Google Ads (Gtag) integration allows you to instantly send any customer data to Google Ads (Gtag). The Segment-Google Ads (Gtag) integration can receive data from the following sources: Website (Analytics.js javascript library).

Each method describes a distinct type of information about a customer.
 The Google Ads (Gtag) integration supports the following Segment API methods: track, page/screen.

Integrate Google Ads (Gtag) with Segment

Segment makes it easy to set up Google Ads (Gtag).