IBM Universal Behavior Exchange

IBM open data exchange

  • Enables marketers to exchange customer behavior and identity data in context across an ecosystem of IBM, partner applications and client-owned applications such as Facebook, Fresh Relevance, LiveRamp, and more

  • Exchanges customer behavior data in order to engage customers in Watson Campaign Automation and IBM Campaign with personalized communications by email, sms, and mobile push

  • Activates audiences from applications connected with UBX in owned and paid channels

  • Powers customer journey analytics in Watson Customer Experience Analytics across all engagement channels

IBM Universal Behavior Exchange

How IBM UBX works

IBM UBX allows users to share customer interactions and behaviors between IBM Watson Customer Engagement (WCE) offerings and IBM WCE partner solutions without requiring custom integrations. Once data is routed to UBX via Segment, UBX can send this data to any connected UBX partner, including IBM WCE solutions. This enables companies to activate any customer behavior data point collected through Segment across IBM's wide selection of marketing and customer insights solutions as well as UBX partners with a single integration.

The above is true for any IBM UBX ecosystem solution already integrated and certified with UBX. For other technologies you would like to connect with UBX that are not already integrated, please contact IBM UBX team to nominate a new integration. You can leverage UBX APIs to integrate any of your proprietary applications. A developer on your team will need to become familiar with the extensive list of event types, attributes and use cases that UBX supports.

A visual representation of Segment connected in IBM UBX dashboard and event subscription selection
A visual representation of Segment connected in IBM UBX dashboard and event subscription selection
An overview of the endpoints configured in IBM UBX 
An overview of the endpoints configured in IBM UBX 
Details of a specific IBM UBX destination that includes a count of events and audiences
Details of a specific IBM UBX destination that includes a count of events and audiences
IBM Universal Behavior Exchange

Get more out of IBM UBX with Segment

When you implement IBM UBX with Segment, it’s easy to ensure that your desired events are being sent to IBM UBX in the format that it expects.

Before getting started, you will have to set up a Segment endpoint within your UBX dashboard and authorize it using a simple put request that’s sent to IBM. Once that is completed, the rest of implementation process is very straightforward.

Segment automatically maps many events to the associated UBX event without any additional development work on your end. Segment also handles property mappings for you. You can add any custom events needed directly in the Segment platform. Once you subscribe a destination to the Segment event source in UBX, the data being sent by Segment will start flowing immediately.

Integrate IBM Universal Behavior Exchange with Segment

Segment makes it easy to set up IBM Universal Behavior Exchange.