Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.
Cross-Channel Journey Orchestration: Personalize conversion and retention strategies via 14+ integrated channels on web, mobile web, and mobile app
AI-led Product Recommendations: 1:1 product recommendations delivered on online and offline channels – to increase conversions and revenue
Dynamic Personalization: Optimize experiences across channels with contextual content, coupon codes, surveys, notifications, and more
Predictive Segmentation: User segmentation with AI that predicts future behavior and CLV based on historical actions, captured intents, preferences, and affinities
How Insider Works
Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and orchestrate individualized experiences to customers. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, Messaging Apps (WhatsApp, Facebook Messenger, RCS), Ads, and more.
Get more out of Insider with Segment
By sending user events like cart abandonment, purchase, etc. from Segment to Insider, you can trigger cross-channel customer journeys, personalize user experiences based on events like products viewed, added to cart, etc., sync first-party segments, and more. On configuring Insider as a source on Segment, you can collect channel interaction events like email open or SMS click in one place, create custom segments, and forward them to relevant destinations. The bi-directional exchange of real-time user event data helps you build more robust engagement strategies at scale.