Customer Data Platform (CDP)
Gathers both account and user data from multiple channels – segment, website, mobile and web apps and unifies them into single account and user journeys.
Builds intelligence (computed traits), based on native properties, events, channels, campaigns and web content on the one hand; as well as app-specific stages, profiles and automatic segments.
Supports B2C, traditional B2B and multi-account-multi-user SaaS environments.
Syncs native and computed properties with custom-field-based customer tools, such as marketing automations, CRMs and support ticketing systems.
How journy.io works
journy.io is an intelligent Customer Data Platform (CDP) that empowers marketing, sales and support teams with the actionable customer insights they need to convert more potential customers, increase sales and reduce churn. As a cloud-based SAAS solution, journy.io easily collects and unifies customer data from websites and applications; builds contextual and behavioural intelligence from that data, and syncs it with a wide range of marketing automation tools, CRMs, and support ticketing systems.
In addition to being able to send all the customer data you collect from your websites, mobile apps, and servers into journy.io, without needing any further specific integration, you will benefit from the journy.io - Segment partnership through the additional account- and user-based intelligence that journy.io generates, that are tailored to the specific of the environment (B2C, B2B, SaaS) you are running. Moreover, you will be able to connect any Segment source to any journy.io integration that supports simple custom-field synchronisation. The possibilities are endless.
Get more out of journy.io with Segment
Without Segment, installing journy.io onto your website lets you authenticate users through form submits and discover their entire journey, including page views, interacted channels and campaigns. Upon adding mobile and web-paged apps through journy.io's APIs, each user is then (re-)identified into multiple accounts, for which both account- and user-centric intelligence is created, in function of the supporting specification (B2C, B2B, SaaS). Sending events and native properties is done for each source separately, and certain agreed properties are expected for each supported specification