Easily sync identified Audiences and Computed Traits from Personas to Kevel’s UserDB.
Sync Audiences from Personas to UserDB as Interests
Sync Computed Traits from Personas to UserDB as Custom Properties
Powerful User Targeting in Kevel powered by analysis from Personas
How Kevel works
Kevel offers infrastructure ad serving APIs that make it easy for brands to build custom ad platforms for sponsored listings, native ads, internal promotions, and more. These ad products usually include targeting around intent, context, and user-level data. This first-party information personalizes what content each user sees, but for it to be used, you will need to send the data to Kevel’s DMP (called UserDB).
Get more out of Kevel with Segment
Connecting Kevel with Segment means you can automatically send your first-party data to Kevel’s UserDB without custom code or building your own API integration. All you have to do is configure the destination in Segment and paste your Kevel API key and Network ID. This will (1) send your Audience Personas to UserDB as Interests, (2) send your Computed Traits to UserDB as Custom Properties, and (3) use User Targeting in Kevel based on this data.