Leanplum

Multi-channel customer engagement

  1. Run campaigns over a broad selection of messaging channels

  2. Enrich user profiles in Segment with Leanplum engagement data

  3. Set up client-side or server-side data collection from Segment to Leanplum

  4. Connect Personas to Leanplum where they will be available as audiences to engage

Leanplum

How Leanplum works

Leanplum is a multi-channel customer engagement platform that helps Growth and Marketing teams to achieve their engagement and revenue goals. It helps to orchestrate personalized campaigns and develop targeted in-app experiences to enhance the user experience by leveraging real-time customer data for personalization and rich behaviours for user segmentation.

User profiles in Leanplum give you a 360-degree view of your customers
User profiles in Leanplum give you a 360-degree view of your customers
Easily engage audiences created in Personas or apply follow up segmentation
Easily engage audiences created in Personas or apply follow up segmentation
Build personalized campaigns
Build personalized campaigns
Leanplum

Get more out of Leanplum with Segment

With Segment and Leanplum, marketers can create holistic campaigns and effectively target carefully curated Personas. You can pass server-side or client-side data from Segment to Leanplum without any additional coding or engineering effort. Or easily connect audiences built in Personas. 

Leanplum is also available as a Segment Source. Once you activate the integration Leanplum will start sending campaign engagement data to Segment. This creates a persistent, real-time feedback loop, ensuring data is always up to date and reflective of derived actions.

Integrate Leanplum with Segment

Segment makes it easy to set up Leanplum.