Leanplum
Multi-channel customer engagement
Run campaigns over a broad selection of messaging channels
Enrich user profiles in Segment with Leanplum engagement data
Set up client-side or server-side data collection from Segment to Leanplum
Connect Personas to Leanplum where they will be available as audiences to engage
How Leanplum works
Leanplum is a multi-channel customer engagement platform that helps Growth and Marketing teams to achieve their engagement and revenue goals. It helps to orchestrate personalized campaigns and develop targeted in-app experiences to enhance the user experience by leveraging real-time customer data for personalization and rich behaviours for user segmentation.
Get more out of Leanplum with Segment
With Segment and Leanplum, marketers can create holistic campaigns and effectively target carefully curated Personas. You can pass server-side or client-side data from Segment to Leanplum without any additional coding or engineering effort. Or easily connect audiences built in Personas.
Leanplum is also available as a Segment Source. Once you activate the integration Leanplum will start sending campaign engagement data to Segment. This creates a persistent, real-time feedback loop, ensuring data is always up to date and reflective of derived actions.
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Integrate Leanplum with Segment
Segment makes it easy to set up Leanplum.