Segment’s LinkedIn Audiences integration is available for Personas customers only. In order to use LinkedIn Audiences, Personas customers must connect the LinkedIn Audiences destination to their selected Personas audience(s) from the Personas UI. Once connected, the Personas audience will appear in LinkedIn's Ads Manager for users to retarget, suppress, or create Lookalike Audiences. From there, Segment Personas will automatically update audiences in LinkedIn as users enter and leave audiences.
In order to use LinkedIn Audiences with Segment, you need to be using our Personas product. Request a demo to learn more.
Using LinkedIn Audiences with Personas enables you to:
Streamline and automate workflows for audience creation and management
Improve advertising efficiency with real-time retargeting and suppression
Increase reach with optimized match rates from accurate, comprehensive customer profiles
Drive acquisition via Lookalike Audiences based on high-quality Personas audiences
Personas offers an intuitive drag-and-drop interface to create Audiences that can sync directly to the LinkedIn platform. Every time new customers are added to that audience, it will be automatically updated in LinkedIn, ensuring that your suppression and retargeting audiences stay fresh, and preventing you from having to manually update audiences as they change.