A people based marketing platform, providing brands and publishers with solutions to help them monetize, acquire, and retain real people, even where cookies don’t work.
Monetizes publishers’ email newsletters by programmatically connecting brand’s advertisements with publisher content.
Drives full-funnel marketing from customer acquisition to retargeting and retention across email inventory and on the web.
Reaches addressable audiences within high-quality content produced by premium publishers like Conde Nast, New York Times, and Meredith.
Streamlines campaign management, optimization, and measurement in one platform.
Enables audience onboarding (email addresses or MAIDs) for targeting or suppressing known customers.
Builds dynamic audiences from actions that your customers take on site, in-app or in-email to use for remarketing or suppression in campaigns.
Applies lookalike modeling to build scalable audiences who look and act like a marketer’s most high-value customers.
How LiveIntent Audiences Works
Get more out of LiveIntent Audiences with Segment
LiveIntent’s integration with Segment enables you to deliver audiences created in Personas to LiveIntent for people-based marketing across email and web channels. The integration simplifies and automates the process for delivering audiences to LiveIntent’s platform, allowing you to bypass inserting new code and manual file uploads. Once you set up a connection to the LiveIntent destination, Segment sends initial events for qualified users to LiveIntent. Segment then continues to keep the audience up to date as users are added or removed from an audience.