LiveIntent Audiences

A people based marketing platform, providing brands and publishers with solutions to help them monetize, acquire, and retain real people, even where cookies don’t work.

  • Monetizes publishers’ email newsletters by programmatically connecting brand’s advertisements with publisher content.

  • Drives full-funnel marketing from customer acquisition to retargeting and retention across email inventory and on the web.

  • Reaches addressable audiences within high-quality content produced by premium publishers like Conde Nast, New York Times, and Meredith.

  • Streamlines campaign management, optimization, and measurement in one platform.

  • Enables audience onboarding (email addresses or MAIDs) for targeting or suppressing known customers.

  • Builds dynamic audiences from actions that your customers take on site, in-app or in-email to use for remarketing or suppression in campaigns.

  • Applies lookalike modeling to build scalable audiences who look and act like a marketer’s most high-value customers.

LiveIntent Audiences

How LiveIntent Audiences Works

By installing the LiveConnect Javascript tag (or configuring it through a mobile SDK partner), LiveIntent collects page views and declared events from your website and mobile app. LiveIntent will connect this data to opens and clicks from email newsletters to weave together a cross-channel, cross-device view of your customers. Customer data within LiveIntent is entirely based on the hashed email address, ensuring a privacy-safe addressable audience for targeting and measurement.

Sign into the LiveIntent Platform at
Sign into the LiveIntent Platform at
Navigate to Audience Manager using the app switcher in the upper right hand corner of your screen
Navigate to Audience Manager using the app switcher in the upper right hand corner of your screen
View your Segment Personas audiences in the audiences table
View your Segment Personas audiences in the audiences table
LiveIntent Audiences

Get more out of LiveIntent Audiences with Segment

LiveIntent’s integration with Segment enables you to deliver audiences created in Personas to LiveIntent for people-based marketing across email and web channels. The integration simplifies and automates the process for delivering audiences to LiveIntent’s platform, allowing you to bypass inserting new code and manual file uploads. Once you set up a connection to the LiveIntent destination, Segment sends initial events for qualified users to LiveIntent. Segment then continues to keep the audience up to date as users are added or removed from an audience.

Integrate LiveIntent Audiences with Segment

Segment makes it easy to set up LiveIntent Audiences.