Markettailor

Leverage your existing conversion tracking infrastructure to measure the success of your website personalizations using Markettailor with Segment.

  1. Helps B2B marketers create personalized websites without code.

  2. Identify company visitors on your website and target each visitor with personalized content using firmographic, behavior, and CRM data.

  3. Create personalized website experiences for customer segments coming inbound as well as ABM campaigns as part of your sales outreach.

  4. Know which customer segments land on your site using Markettailor’s audience insights and recommendations.

  5. Find the best ideas for personalized content by following our Playbooks that keep improving thanks to our customers.

Markettailor

How Markettailor works

Markettailor helps B2B marketers create personalized websites without code, leveraging company data, audience insights, and recommendations.

Visual Editor - create website personalizations without code.
Visual Editor - create website personalizations without code.
Segments Overview - manage and monitor the success of your personalized segments.
Segments Overview - manage and monitor the success of your personalized segments.
Segmentation View - create customer segments using filters with real traffic data (Audience Insights).
Segmentation View - create customer segments using filters with real traffic data (Audience Insights).
Markettailor

Get more out of Markettailor with Segment

By integrating with Segment, you can leverage your existing analytics infrastructure to track conversions on your website in a unified way.

Markettailor processes Segment events so you can send events from your web application as well as public website to track different conversions.

After Markettailor has shown the visitor a personalized experience, we also send the name you have given to the personalized segment to Segment. This way you can do further analysis and add information about the version of the site the customer saw in other tools you already use.

Integrate Markettailor with Segment

Segment makes it easy to set up Markettailor.