Programmatic marketing and ad buying
Supports omnichannel campaign management by unifying reports, audience data, and attribution insights into one place, so marketers can track ad performance
Enables cookie-less and cookie-based tracking to monitor user behavior and identify prospective customers with lookalike feature and audience scoring
Provides predictive bidding across devices so marketers can publish campaigns with high-performing providers like Google, IBM, AOL, and Yahoo
Accesses publishing ecosystem with more than 180B ad impressions
How MediaMath works
MediaMath implementations can be pretty involved in order to get things to work well. Custom events are referred to by ID and properties are V-Parameters and S-Parameters. Typically there’s heavy involvement from the MediaMath solutions team to get things up and running. There will have to be developers involved to surface the variable data that needs to be sent to MediaMath.
Get more out of MediaMath with Segment
When you use Segment to install MediaMath you can hook into existing Segment events. There’s a nice mapping screen in the MediaMath integration settings inside of Segment where you can map Segment event names to the correct MediaMath IDs and even map event properties to V-Parameters and S-Parameters. This interface will drastically reduce the development time needed to get up and running, and if your Segment events already include all the data you need for MediaMath, there’s no need for additional development at all. You can also load conversion or ad pixels across all your pages via Segment without code changes.