User behavior analytics
Provides session replay to track clicks, mouse movement, scrolls, form fill out, inactivity, and recorded activity for web and mobile visitors
Heatmaps web engagement and filters data based on responsive layouts, A/B tests, and custom date ranges
Tracks on-page activity leading up to specific goal like signup or checkout and enables segmentation funnels
Monitors form data to uncover where users dropped off, where users stopped on a form, and where users interacted with form input more than once
Enables custom survey creation so marketers can trigger popup surveys to capture visitor feedback
How Mouseflow works
Mouseflow is a customer experience tool with many features designed to understand how people interact with your website. It offers the standard session recordings, heat maps, form analytics, and surveys to collect information from visitors on certain pages. There’s also a funnels feature that makes it easy to hone in on specific sessions that dropped out of your conversion funnel and watch those recordings to see what went wrong. All features work automatically when Mouseflow is added to your site if all you need to know is standard analytics data like traffic source, location, page info. However, if you want to get more granular and know who the visitor is while watching a session recording or any details about the clicks that visitor is making, that will require custom tagging on your site, which will cost development time.
Get more out of Mouseflow with Segment
When you use Mouseflow through Segment there’s no additional tagging needed. All you need to do is enable the integration and the script gets added to your site automatically. All of the customer data you’re already sending to Segment gets passed through to Mouseflow immediately. That includes custom traits about your users, the events they trigger on your site, and even the properties of the events. For example, instead of only seeing that someone visited a page and clicked “upgrade”, you’ll be able to see the person’s name and email and that they upgraded to the pro plan for $89. Using Segment’s integration with Mouseflow instead of installing it natively enables you to reap all the benefits of having extremely detailed customer journey data inside of Mouseflow but with none of the costs of implementing that data tracking yourself.