Nanigans
Advertising automation for in-house teams
Automates social and mobile advertising with multichannel and cross-device placement, universal bidding, and optimization
Simplifies ad performance reports by consolidating spend across campaign and publisher
Identifies user’s best performing ads and channels cross-network
Increases the speed of campaign execution (no waiting on third parties or repeating mundane clicks and tasks)
How Nanigans works
Enabling Nanigans for your in-house advertising means authenticating it with all the advertising accounts you want to track and bid for in-house. In order to achieve end-to-end integrated tracking across your mobile and desktop website and apps, you’ll need to install Nanigans desktop pixels across every site you run ads for as well as install the Nanigans mobile SDK.
Get more out of Nanigans with Segment
In addition to cutting out duplicative event tracking, pixel dropping, and extraneous SDK installation, you can do more to optimize your Nanigans ad and event tracking with Segment when mapping events to conversions.Where Nanigans supports one conversion ID for different meanings, with Segment events (which have their own, semantic meanings) you can map those to conversion IDs instead. Segment interpolates conversion name templates to inline property values, so you can map a single event to multiple conversions based on the value of a property. That means that by using Segment with Nanigans, you won’t have to convolute your tracking for the sake of how your advertising pixels are placed.
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Integrate Nanigans with Segment
Segment makes it easy to set up Nanigans.