A/B testing and experimentation tool.
Easy interface for A/B and multivariate experimentation across web and mobile web
Similar workflow for iOS and Android mobile apps, although some experimental changes have to be identified before submission to app store
“Stats Engine” interface shows experiment performance and statistical significance to make decisioning easy
Custom segmentation allows targeting experiments and personalized content to specific regions, by cookie history, or other dimensions
How Optimizely Web works
Get more out of Optimizely Web with Segment
.track calls are automatically sent to Optimizely as potential conversion events or segmentation criteria for your experiments. Additionally, Segment automatically generates a
.track call when an Optimizely experiment runs, and sends these “Experiment Viewed” events to other downstream tools connected to your Segment account. This lets you extend an experimental message to be consistent in downstream email marketing tools, or do deeper funnel analysis in analytics tools or your data warehouse to see the full impact of an experiment.