Provides performance data on native ads, content marketing, or branded content by tracking campaigns using UTM codes
Tracks engaged time, visitors, device views, and social and search referrals, so marketers can list, sort, and analyze data
Provides real-time and historical video metrics, including plays and minutes watched
Automatically imports and enriches data with attributes like device type and geographic region
How Parse.ly works
Get more out of Parse.ly with Segment
If you are already using Segment, getting started with Parse.ly becomes very simple and only requires you to configure settings within the Segment user interface. This is because your existing Segment code implementation can collect the same client-side information that Parse.ly needs to collect.
When you enable Parse.ly in your Segment settings, Segment’s content delivery network is updated within 5-10 minutes. Once that happens, Segment will know to load
parsely.js from Parse.ly onto your page whenever it is loaded. This means there is no need to manually install any Parse.ly code into your web application. Parse.ly will start automatically tracking data using your existing Segment implementation.
Lastly, when you use Segment to send data to Parse.ly, you gain assurances that your customer data will be the same as that sent to your other tools, such as those used for email automation, chat, push, ad conversions, etc. There are also many cases where you’ll get convenient access to additional data in Parse.ly that wouldn’t be there without custom coding in a direct Parse.ly implementation.