Perfect Audience

Cross-platform retargeting

  1. Retargets mobile banner or interstitial ads across Hubspot, Twitter, Facebook, mobile, or partner sites

  2. Tracks cross-platform conversions and revenue streams across apps, domains, audiences, and ads

  3. Uses a rule-based tag manager to track segments and user behavior

  4. Uses “Perfect Product Retargeting” to develop personalized Facebook product ads

Perfect Audience

How Perfect Audience works

Getting Perfect Audience implemented isn’t too complicated, but it’s another code snippet that needs to load on all of your pages, which comes with costs. For more advanced features like recording events to Perfect Audience, you’ll have to learn and implement the Events Javascript API. Ecommerce stores will likely want to record product views and purchases, which requires a few additional lines of Perfect Audience code. A developer will have to write code to retrieve Product IDs, Order IDs, and Revenues in order for you to serve visitors with dynamic product ads.

Tracks key campaign metrics such as impressions served, click backs, conversions, and cost, so marketers can analyze ad success
Tracks key campaign metrics such as impressions served, click backs, conversions, and cost, so marketers can analyze ad success
Supports custom goals so teams can track conversions based on custom events like page open, revenue, or order completed
Supports custom goals so teams can track conversions based on custom events like page open, revenue, or order completed
Perfect Audience

Get more out of Perfect Audience with Segment

When you have Segment, the Perfect Audience script can be loaded automatically in the background, so there’s no need to manually add the code to your site. To use custom events all you need to do is enter the relevant Segment event names into your configuration in the Perfect Audience app. The order_id and revenue (or total for Order Completed) will be sent with any track call that already includes those properties. For Product Viewed events, the product_id or product_sku gets passed through to Perfect Audience to power dynamic product ads.

Integrate Perfect Audience with Segment

Segment makes it easy to set up Perfect Audience.