Personyze

Cross-Channel Personalization

  1. Enables easy integration of valuable user data to the Personyze platform, so that otherwise unavailable information on visitors can be utilized for personalization.

  2. Enables use of data from offline transactions to enhance the relevance of content and product recommendation algorithms.

  3. Enables use of data from CRM, ESP, and other databases and platforms for enhanced targeting capabilities and a more seamless cross-channel experience.

Personyze

How Personyze works

Personyze enables marketers to perform advanced targeting and personalization without any developer resources, simply by adding a short tracking code to the tag manager of their site. The platform includes a complete toolkit for enhancing the relevance of website by changing existing content or adding new content, as well as for providing seamless cross-channel personalization in emails and apps, with optional A/B testing for everything. All of these optimizations are matched to visitors based on targeting rules and/or recommendation algorithms in real time.

Set up the connection by grabbing the API key from the Personyze interface, to create the destination in Segment.
Set up the connection by grabbing the API key from the Personyze interface, to create the destination in Segment.
Use CRM attributes sent to Personyze via Segment as rules in a targeting campaign.
Use CRM attributes sent to Personyze via Segment as rules in a targeting campaign.
Create a visual change to a page to be seen specifically by a visitor segment.
Create a visual change to a page to be seen specifically by a visitor segment.
Personyze

Get more out of Personyze with Segment

When you use Segment to send data to Personyze, both targeting and recommendations are drastically enhanced by the additional visitor data, which can include CRM attributes such as Role in Company, Industry, Name, or Demographic, or interactional data from email platforms or even offline transactions. Thanks to Segment, using any data you have from these various sources is now a matter of a single integration with a few simple steps, allowing your team to focus on building campaigns and using the data, rather than trying to set up connections to Personyze manually.

Integrate Personyze with Segment

Segment makes it easy to set up Personyze.