Enables easy integration of valuable user data to the Personyze platform, so that otherwise unavailable information on visitors can be utilized for personalization.
Enables use of data from offline transactions to enhance the relevance of content and product recommendation algorithms.
Enables use of data from CRM, ESP, and other databases and platforms for enhanced targeting capabilities and a more seamless cross-channel experience.
How Personyze works
Personyze enables marketers to perform advanced targeting and personalization without any developer resources, simply by adding a short tracking code to the tag manager of their site. The platform includes a complete toolkit for enhancing the relevance of website by changing existing content or adding new content, as well as for providing seamless cross-channel personalization in emails and apps, with optional A/B testing for everything. All of these optimizations are matched to visitors based on targeting rules and/or recommendation algorithms in real time.
Get more out of Personyze with Segment
When you use Segment to send data to Personyze, both targeting and recommendations are drastically enhanced by the additional visitor data, which can include CRM attributes such as Role in Company, Industry, Name, or Demographic, or interactional data from email platforms or even offline transactions. Thanks to Segment, using any data you have from these various sources is now a matter of a single integration with a few simple steps, allowing your team to focus on building campaigns and using the data, rather than trying to set up connections to Personyze manually.