Pinterest Tag
Ad management platform
Creates Javascript tag to track user actions once they click on or view an ad
Records website conversions tied to your advertising campaigns
Enables audience targeting based on user behavior, including page or product views, videos watched, or orders completed
Allows for campaign optimization based on promoted pin performance and downstream user behavior such as products liked, shared, or purchased
How the Pinterest Tag works
The Pinterest tag allows you to track actions people take on your website after viewing your Promoted Pin. You can use this information to measure campaign performance, optimize spend, and create audiences to target on Pinterest. The Pinterest Tag has two required components. The first is the Javascript base code that you need to add to every page on your site. The second is the Javascript event tracking code that needs to be added on specific pages where you want to track conversion events, including page visit, view category, among others (or custom events you’re defining from scratch). You can provide additional information about an event by attaching an object that contains event data (i.e. value or quantity). If you want to add value and quantity you will need to hardcode the values or pass them back dynamically.
The base code is unique for each customer and can be obtained from the Pinterest UI or API. The integration can be complicated, especially if you want to track custom events. You’ll need to familiarize yourself with the Pinterest API to both locate the correct base and event tracking code as well as install it correctly into your own site. It typically needs to be added by a webmaster or developer (or someone who is familiar with your site architecture) to prevent errors which will throw off your campaign results.
Get more out of the Pinterest Tag with Segment
Using Segment, you can send page views and event data directly to Pinterest without needing to manually install any extra Javascript on your website. When you turn on the Pinterest Ad destination in your Segment dashboard, Segment automatically maps a standard set of events to recognized Pinterest tag events. If needed, Segment also allows you to define and map your own events to supported Pinterest events, without any custom code required. That data will immediately be available for analysis, optimization, and audience creation in your Pinterest dashboard.
All you need to get started is your Pinterest Tag ID and to toggle on the Destination in your Segment dashboard. Choosing this implementation route effectively cuts out any need for additional developer resources, even when implementing complex event tracking, which is essential to accurately understanding what content is resonating best among Pinterest users.
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Integrate Pinterest Tag with Segment
Segment makes it easy to set up Pinterest Tag.