Ad management platform
Records website conversions tied to your advertising campaigns
Enables audience targeting based on user behavior, including page or product views, videos watched, or orders completed
Allows for campaign optimization based on promoted pin performance and downstream user behavior such as products liked, shared, or purchased
How the Pinterest Tag works
view category, among others (or custom events you’re defining from scratch). You can provide additional information about an event by attaching an object that contains event data (i.e.
quantity). If you want to add value and quantity you will need to hardcode the values or pass them back dynamically.
The base code is unique for each customer and can be obtained from the Pinterest UI or API. The integration can be complicated, especially if you want to track custom events. You’ll need to familiarize yourself with the Pinterest API to both locate the correct base and event tracking code as well as install it correctly into your own site. It typically needs to be added by a webmaster or developer (or someone who is familiar with your site architecture) to prevent errors which will throw off your campaign results.
Get more out of the Pinterest Tag with Segment
All you need to get started is your Pinterest Tag ID and to toggle on the Destination in your Segment dashboard. Choosing this implementation route effectively cuts out any need for additional developer resources, even when implementing complex event tracking, which is essential to accurately understanding what content is resonating best among Pinterest users.