Podsights

Measure the effectiveness of your podcast advertising.

  1. Podsights provides best in class attribution utilizing household matching, cross-device graphs, custom URLs, and discount codes.

  2. Full household journey from download, to visit, to purchase.

  3. Partial attribution across podcasts and episodes.

  4. Real-time impression reporting, including reach, frequency, and overlap across podcasts.

  5. Retarget podcast listeners on other networks like Facebook, Twitter, and Snapchat.

Podsights

How Podsights works

Podsights brings the tools of digital reporting and attribution to podcasting. It's often difficult to measure the effectiveness of podcast advertising. Podsights eliminates the guesswork by connecting downloads with on-site activity through household matching, cross-device graphs, custom URLs, and discount codes. Marketers can invest confidently in podcasting by understanding true ROI on the podcast, episode and creative level.

Measure the performance of your podcast campaign by results, not just downloads.
Measure the performance of your podcast campaign by results, not just downloads.
Household journey from download, to visit, to purchase.
Household journey from download, to visit, to purchase.
Understand how a podcast is performing on an episode level.
Understand how a podcast is performing on an episode level.
Podsights

Get more out of Podsights with Segment

Installing Podsights with Segment makes it simple to get up and running without custom code or added implementation time. All you need to do is sign up for Podsights and paste your Pixel ID into the Segment integrations page. Segment will send Podsights all the information we need to perform attribution without additional pixels. Integrating with Segment saves time, resources, and even reduces page resources.

Integrate Podsights with Segment

Segment makes it easy to set up Podsights.