Cross-channel behavioral data analytics
Uses machine learning to identify and track offline, mobile, and web customer behavior, allowing marketers to follow omni-channel interactions
Pools consumer and marketing data so marketers can analyze customer interaction across Facebook, Google Plus, Twitter, LinkedIn, mobile, point-of-sale, CRM, inventory, helpdesk apps, and call center systems
Pinpoints customer groups using demographics and contextual attributes
Allows marketers to use historical data to communicate with audience segments based on preferred communication methods, timing, and offers
Identifies cross-selling opportunities and notifies marketers of retargeting opportunities
How Pointillist works
Installing Pointillist on its own is similar to installing Segment for the first time. You’ll need to map out your events and user traits to be collected, decide how you’ll use their API or tracker to collect that data, and install tracking code into your products.
Whatever your method, adding standalone Pointillist to your application typically requires domain knowledge of your code, and may require additional app development time.
Get more out of Pointillist with Segment
If you are already using Segment, getting started with Pointillist becomes very simple and only requires you to enter a few settings (and skip any custom coding or additional development). This is because your existing Segment implementation is already collecting the same information that Pointillist needs.
Segment’s integration can collect and transform data for Pointillist directly from web application, mobile applications, and server-side Segment implementations. This removes the need for you to include any Pointillist code in your websites, iOS, Android, or server-side applications. You get all the benefits of tracking with Pointillist, without any of the costs associated with adding new code to your applications.
Lastly, when you use Segment to send data to Pointillist your customer data will also be the same data that is received by your other tools, like email automation, chat, push, ad conversions, etc. There are also many cases where you’ll get access to additional data in Pointillist that wouldn’t be there without custom coding if you used Pointillist directly.