Customer engagement platform
Event-driven: Ingests real-time, event data to allow brands to reach out to users at key moments in their customer journeys in a timely and relevant manner
No code: Enables marketers and sales leaders to create, automate and A/B test personalized voice and sms campaigns without engineering support (and with less effort from sales agents)
Customer-first: Provides branded caller ID, maintains a log of opt-in/out information, and allows customers to engage on their channel of choice in a coordinated away across sms and voice.
Supported message types include live phone calls, sms, mms, and pre-recorded voice messages.
How Regal.io works
Regal.io is a next-gen customer engagement platform built for B2C services brands to proactively reach out to customers on voice and sms before they buy elsewhere.
Without Segment, you would need to add the Regal.io JS tag into your Google Tag Manager to track users’ website activity; but that would not capture user activity on your mobile apps or server side events. To get comprehensive coverage you’d need to call the Regal.io API directly which would require engineering resources.
Get more out of Regal.io with Segment
With Segment, all of the customer data you’re already collecting from your website, mobile apps, server or other Segment sources can be sent straight into Regal.io so you don’t need to do any additional installation or duplicate instrumentation, saving you development time. Your existing Segment page/screen views, track events and user traits are passed directly to Regal.io without loading the Regal.io JS tag onto your site or calling the Regal.io API directly.